Revenue is a lagging indicator. These seven leading numbers tell you on any Monday exactly where your income is heading — while there is still time to fix it.
1–3. Contacts, conversations, appointments set
The top of the funnel. If weekly contacts dip two weeks in a row, a slow month is already scheduled 45 days out.
4–5. Appointments held and signed agreements
The conversion middle. A gap between set and held means a reminder system problem; a gap between held and signed means a presentation problem.
6–7. Active listings and pendings
Your pipeline inventory. Healthy businesses hold listings at 3x monthly closing targets and pendings at 1.5x.
Every 1:1 client reviews this scorecard with their coach weekly. Download the template inside the Training Library and start this Monday — ten minutes that change quarters.